The workshop that started it here.

Javed Zahid worked all of it out himself. The foam, the fur, the structure, the way a head has to sit so the person underneath can see, breathe and keep moving for an hour in Karachi heat. There was nobody in the country to learn it from, so he worked it out on his own bench, one head at a time.

That workshop was the first of its kind here. Everything else in this trade came after it.

Through the late nineties the world’s biggest companies were setting up in Pakistan. They needed characters that could stand in front of a camera, a crowd, and a brand team holding them to a global guideline.

We were already here, and had been since 1994.

McDonald's. Pepsi. Coca-Cola. Unilever. L'Oréal. There was one workshop in the country working to that standard, and the agencies all knew where it was.

The work passed to his sons. Shams runs the floor now, trained from childhood by the man who started the trade in this country. Same method. Same refusal to let something go out that is not right.

Every suit is still made in our own workshop, by our own family, by hand. We have never sent a build out to anybody and we are not going to. When a head comes out wrong, it goes back to flat foam and gets built again.