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JZ ArtsMascotWorkshop
A craftsman's hands drawing a waxed thread through the seam joining two panels of fleece on a mascot head

Karachi, Pakistan · est. 1994

New characters built from your artwork. Matched fleets for a national rollout. Rebuilds when the last supplier got it wrong.

Repairs, including on suits we did not make. Reorders from your archived pattern. Character design. Delivery to any city.

Placeholder. Three finished heads matched to one standard
Founded
1994
Founder
Javed Zahid
Workshop
Karachi

A mascot workshop in Karachi. We have been building brand characters by hand since 1994, mostly for companies that cannot afford to get it wrong. Every stage happens under one roof, in one family’s hands. That is why a date we give you holds.

Commitment

Production

Capacity
200+ units a year
Build time
2-3 weeks
Delivery
Nationwide

Terms

Payment
50% advance, 50% on delivery
Patterns
Kept permanently, so a reorder costs less

Nobody remembers what you saved on the quote. They remember the date that had to move, the meeting where you explained it, and the fortnight you did not have.

Ours go in front of the toughest brand teams in the country and they come back signed off. After 32 years, that is the part we sell.

Nothing about the finished suit should surprise you.

Design and approval

We work from your artwork and your guideline, or we draw the character with you. Either way you sign off a build-ready design before a single panel is cut: proportions, colours, materials, how it is put together.

A character that works on screen often fails on a body.

Proportions nobody can pad out. A face that loses its sightline. Detail that disappears at ten metres. We design against all three from the first sketch.

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Placeholder. Finished mascot head, three-quarter view
A finished head. Mesh sits behind the eye openings, so the performer can see out and the audience only ever sees a face.
Placeholder. Hand-sewn seam joining two fur panels
Sewn by hand, then the pile combed back over the join. This is the seam most suits fail on.
Placeholder. Fur fed through an industrial machine
Heavy pile fed through by hand. The machine never decides where a seam falls.
Placeholder. Three finished heads matched to one standard
Three characters held to one standard, so they still match when they end up in the same photograph.
Placeholder. Long-pile fur combed in one direction
Fur laid one way and matched across every panel, so the light reads the same from any angle.
Placeholder. Paper pattern pieces for a mascot head
The pattern set, filed under the client's name. We keep it for good, which is why a second suit costs less than the first.

JZ is Javed Zahid, the man who brought mascot-making to this country. Before there was a trade here, there was one workshop. It was his.

The family

One family, one roof, and 32 years of building by hand.

1994 Year
of Foundation

The first mascot workshop in Pakistan. Everything else in this trade came after it.

Founded by Javed Zahid, who worked the whole thing out himself because there was nobody in the country to learn it from.

32

Years at the bench

200+

Units a year we can take

2

Generations of one family

2-3

Weeks to build

The house rules

  1. 01

    Nothing leaves without being worn

    Vision, airflow, range of movement, endurance. A suit somebody cannot last a full activation in is not finished, whatever it looks like sitting on a table.

  2. 02

    Nothing is subcontracted

    Every stage happens under this roof, in the same family’s hands. It is the only reason we can hold a date we have given you.

  3. 03

    The design is signed off before anything is cut

    Proportions, colours, materials, construction. Nothing about the finished suit should be a surprise to anyone.

  4. 04

    Materials are chosen for the life of the suit

    Not for the price of the quote. A cheap choice never shows on delivery day. It shows three months later, in front of your audience.

  5. 05

    Every pattern is kept for good

    Your character is drafted once. The replacement, the spare, or the same suit in another city is cut from that original pattern. Faster, cheaper, identical.

  6. 06

    A fleet is matched, not approximated

    Same pattern, same materials, same hands. The mascot in Lahore has to photograph like the mascot in Karachi.

  7. 07

    We repair what we did not build

    Re-furring, foam replacement, seam repair, ventilation retrofits. Most mascots are retired years early for damage that was always fixable.

  8. 08

    We say no to dates we cannot hold

    You get a real answer on feasibility before you commit, which is worth a great deal more than an optimistic yes.

The country’s largest brands have been through this workshop.

Clients have included

Through activation agencies, brand offices and event houses, across 32 years of production in Karachi.

Send the character, the date and how many units. If the date cannot be done, you will hear that on the first reply, before you build a plan around us.

Workshop
R-248, Near Mustafa Mosque, Shadman Town 14-A
City
Karachi, Pakistan
Email
hello@jzarts.co